B2B | WEB APP | MOBILE APP | WEBSITE
NOVEMBER 2023 - MARCH 2024
Amazin Trips is a comprehensive digital travel advisory platform that assists travelers with all aspects of their travel planning, whether for international trips, multi-country tours, business or health visits, study abroad, or relocation.
The Problem
Planning a trip can be challenging; users need a streamlined way to plan and track their trips without feeling overwhelmed, ensuring they can enjoy their travel experiences to the fullest.
The Goal
Amazin Trips requires a website to engage users effectively, along with redesigned mobile and web apps to empower users in managing their travel experiences seamlessly.
Challenges Faced
Amazin Trips caters to a diverse range of users, from solo travellers to medical travellers. Designing for these varied users involves identifying and prioritising their shared primary needs while accommodating specialised experiences.
Limited Users for Research
Amazin Trips is a growing company, not as many users responded as I would like. I worked with the user size to generate some very interesting insights and also used a secondary research method.
Deadlines
As the sole UI/UX Designer, this required efficient time management, prioritization and the ability to make decisions on the go.
Many Potential Features
There are many features stakeholders wish to implement. Through communication and putting the user first, I made sure to design what the user really needs in this MVP.
Results
Improved website design through engaging interactions
Process
User Research
I researched 3 companies in the travel industry and generated insights to improve Amazin Trips travel planning process and UI. Created 13 personas with accompanying user journeys from 9 user groups, using specific scenarios to identify opportunities for improvements and new ideas.
Ideation
By drawing insights from the competitive audit, personas, user journeys and brainstorming with team members, we were able to generate ideas on certain features.
Iterative Design and User Testing
By drawing insights from the competitive audit, personas, user journeys and brainstorming with team members, we were able to generate ideas on certain features.
Mockups
Key Learnings
When designing for a wide user range, focus on the primary/shared need of the users and then work to customise the experience.
Absolutely use a 4 or 8 point system to ensure pixel perfect designs.
Always keep in mind the business goals when making design decisions.
